by D. L. Dickinson : Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

ISBN : #1933199407 | Date : 2012-12-24

Description :

PDF-1f748 | This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text…. Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan by by D. L. Dickinson

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