by Michael Lowenstein : One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior

ISBN : #0324301294 | Date : 2005-10-04

Description :

PDF-fc0fd | Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to pr… One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior

One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior by by Michael Lowenstein

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